The day after Thanksgiving is usually a slow news day but never fear, dear journalist, there is a HUGE cultural event that demands coverage! Time to throw everything you got at it!
Luckily you had the forethought to build a database. Now make sure you’ve got a Twitter hashtag set. Then, on Friday, get some video! Do a live chat! Saturday, make sure you run a front page story on the phenomenon that, by at least one news organization’s admission, is no longer a surprise to anybody.
I understand the argument that we should cover what people are interested in, but if we must cover — and give such prominent play to — Black Friday shopping, at least we could do a good job. See guys, as Fev at Headsup put it, “Shopping doesn’t really need context.”
Perhaps it’s because Black Friday is the metro news equivalent to a new Brangelina baby, but the coverage is generally so useless. There might be interesting cultural angles, but “HOLY SHIT, PEOPLE ARE IN LINE AT MIDNIGHT TO BUY A $200 HDTV AT WAL-MART” isn’t it.
So let’s get away from speculating whether more or less is being spent this year and find stores willing to tell us if sales are keeping pace with last year’s. (Stores do have the ability to watch their sales in real time and probably know to the penny how close they are to last year.) Let’s talk to sales psychologists who could tell us why humans are driven to spend in herds and, maybe, how to resist. Could we look at how good of a deal some of these bargains really are? Maybe a “36 Hours“-style piece that plans out the 1 a.m. shopping spree.
Because unless you’ve got a story about locals being trampled to death, I’m really not that interested in stories about people shopping. And if you absolutely must push Black Friday off A1, there is that whole Mumbai thing you could put there instead.