Metaphors: Waves, Coral Reef, Planets and Goliath

You can read the premise behind this in the orginal news metaphor post, which was linked to by Jim Romenesko, Jay Rosen and The New York Times‘ David Carr, among others. That post has grown unmanageably large so I’ve created a category for it. You can still suggest metaphors via e-mail, Twitter, Publish2 (tagged “newsmetaphors”) or the comments.

Pushing Back at the Ocean
Steve Outing’s No solution to news problems? Hah!

The newspaper industry is seeing bankruptcies, layoffs, the loss of serious watchdog journalism, and a sickening decline in quality because of the “situation.” While a sour economy is clearly a big part of the problem, the biggest problem is that the industry’s leaders seem to think there are no good solutions other than wading in the ocean and pushing back the waves (i.e., tectonic changes in consumer behavior and advertiser spending patterns).

A Coral Reef
Jay Rosen and Dave Winer’s Rebooting the News podcast No. 12

(I haven’t had a change to pull the exact quote. I will.)

Planets in Orbit
Dan Pacheco’s Newspapers Need A Galileo

It’s not that different from the geocentric view of the universe that Galileo correctly identified as false, but the Catholic Church fought until the bitter end. Likewise, newspapers, and many large media companies, still assume that they are at the center of the local universe, when in fact they’re really planets spinning around suns which orbit galaxies. They still have an important role, but until they realize that they’re one part of a larger system they’re operating out of an illusion.

David and Goliath
Charles Arthur’s David v Goliath in the newsroom, and why we need new wrappers for journalism

OK: now see the publishers of Gizmodo, Engadget, Gawker, TechCrunch et al as the Davids, fighting the Goliaths of the New York Times and, of course, the Guardian and all the other papers. Should they fight on the same terms? If they want to get beaten, sure. They’ll never be able to find the experienced journalists, the experienced sales people, the special something that the papers have been able to build up over decades. The papers have the news process down pat. They can get those stories into paper-sized parcels and out to people so effectively there’s no room left.

So the blogs have to create their own battlefield, their own rules, and fight there.

Armies of Unequal Strength
Jeff Jarvis’s David, Meet Goliath

Right. They have things to learn from each other if they can stop sniping long enough to notice how few of them are left standing on the battlefield. But their culture expectations get in the way. To continue Charles’ war metaphor: It’s the Redcoats vs. the rebels; the GIs vs the Vietcong. When the new guy breaks the rules, protesting that they’re doing it wrong does no good. Learn. That’s what I was trying to say.

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