Metaphors: Selling snowmen
Selling snowmen to Eskimos
Information Architects‘ “The Value of Information”
Information on the Internet is as common as snow in the arctic. You can’t expect Eskimos to buy a snowman.
Jay Rosen on Twitter
Journalist: hey, I made a snowman. Inuit: nice! Journalist: it took me all day. Inuit: what’s your point? Journalist: that’ll be five bucks.
