Metaphor: Daniel Victor’s Candy Jar

The candy jar on Daniel Victor’s TBD.com desk
Daniel Victor’s How TBD’s candy jar is a seamless metaphor for news site participation

So my new mission was to create a sustainable, crowdsourced candy jar operation, beneficial to all but cumbersome to none. To do this, it’s not enough to simply rely on your reputation as the desk where everyone can find candy. Emotional appeals and guilt-pushing wouldn’t work, as that would simply turn people off. No, you have to give them non-financial incentives to participate.

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