Nick Bergus Thoughts on what media do, and can do better, and other things

If you’re a media executive who’s at least partially responsible for a newspaper in one of the last remaining two-paper towns, it’s a hard to make yourself look good as it is. If you do the following things, it will only make it harder to avoid looking like a jerk:

• Layoff 165 employees
• Two weeks before Christmas
• Refer to remaining employees as “content generators”
• To the reporter from your own paper who has to write the story

See? Easy.