Better tech writing

Brian Lam does technology writing differently at The Wirecutter. Instead of writing about every single dodad and gizmo, he writes “a list of great technology,” aiming to only tell readers what the best thing in a category is. Of course he wrote about the new iPhone:

These things are always the same. But better in small but meaningful ways. That’s all I remember from today’s news, really.

It’s also pretty much the same thing Apple says on their website and on the website of every other publication that writes about this stuff. It’s also pretty much what I wrote for the 4s and the 4 and the 3gs and the 3g, too. I feel despair when I am forced to write words that provide no service or additional value, but there’s a balancing act between saying what I think is useful and saying what people want to hear, so here we are.

Should you get one? If you want, sure.

His post is short, to the point, and not breathless, all of which is, sadly, refreshing in the world on online-gadget writing.

Leave a Reply

Your email address will not be published. Required fields are marked *