iOS is here to save print (for a 30% cut)

The media world is on fire with news that Apple is finally allowing subscriptions in iOS apps! I want in, too, so here’s Apple’s press release and my blow-by-blow commentary.

CUPERTINO, California—February 15, 2011—Apple® today announced a new subscription service available to all publishers of content-based apps on the App Store℠, including magazines, newspapers, video, music, etc. This is the same innovative digital subscription billing service that Apple recently launched with News Corp.’s “The Daily” app.

Cupertino is where Apple is headquartered. Cupertino is headquartered in California. At least today, Feb. 15. (Note to journalism students: this is called a dateline, despite its emphasis on place.)

Subscriptions purchased from within the App Store will be sold using the same App Store billing system that has been used to buy billions of apps and In-App Purchases. Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Then with one-click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment (weekly, monthly, etc.). Customers can review and manage all of their subscriptions from their personal account page, including canceling the automatic renewal of a subscription. Apple processes all payments, keeping the same 30 percent share that it does today for other In-App Purchases.

Apple continues to try branding generics (note the capital letters): App Store, In-App Purchases, Publishers, Customers. Don’t try to use these terms without Apple’s permission. One-click is, apparently, a compound adjective and different than a single click in Apple’s usage. Apple likely didn’t call it One Click because Amazon has patented the amazing innovation that is clicking a button to buy something. And I’m still unclear about who picks the length of the subscription: the publisher or the consumer.

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing,” said Steve Jobs, Apple’s CEO. “All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”

Nearly a third of a subscription price seems like a hefty amount to charge publishers for reselling subscriptions. Maybe junior-high students would be pleased with such a cut (in my day, we were given little colored cotton balls with feet and eyes glued on). But don’t worry, it’s just a philosophy so — oh it’s a take-it-or-leave it philosophy? Hmmm. Don’t forget, subscribing for things is innovative. Or maybe it’s just the charging for subscriptions? Or maybe that’s just a word Apple likes to attach to as many things it does as possible.

Publishers who use Apple’s subscription service in their app can also leverage other methods for acquiring digital subscribers outside of the app. For example, publishers can sell digital subscriptions on their web sites, or can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple. Publishers must provide their own authentication process inside the app for subscribers that have signed up outside of the app. However, Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.

Leverage? Whatever. And “publishers may no longer provide links in their apps which allow the customer to purchase content or subscriptions outside of the app”? Anyway, remember when the iPad going to save the old print philosophy model? LOL.

Protecting customer privacy is a key feature of all App Store transactions. Customers purchasing a subscription through the App Store will be given the option of providing the publisher with their name, email address and zip code when they subscribe. The use of such information will be governed by the publisher’s privacy policy rather than Apple’s. Publishers may seek additional information from App Store customers provided those customers are given a clear choice, and are informed that any additional information will be handled under the publisher’s privacy policy rather than Apple’s.

“Here,” says Apple, “have a bone. A small bone.”

The revolutionary App Store offers more than 350,000 apps to consumers in 90 countries, with more than 60,000 native iPad™ apps. Customers of the more than 160 million iOS devices around the world can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel.

“Can we use ‘innovative App Store’?”
“No, I don’t think so. What’s the thesaurus got?
“How about ‘revolutionary App Store’?”

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

“How about ‘digital music revolution’?”
“Too techno-y?”
“Look, dude, I’m just trying to go home.”

Press Contacts:

LOL. Like you’ll get a call back.

Metaphors: Bill Clinton, Julius Caesar and Mothra

Janet Coats’ Changes at TBD show Godzilla just keeps winning

Apologies for blockquoting 50 percent of the original post, but there were so many media metaphors I couldn’t help it. — Nick

Bill Clinton

I don’t envy the folks at TBD.com, especially those in leadership positions.

I’ve been in that awkward position of trying to balance my journalistic obligation to truth-telling with my fiduciary responsibilities as a company manager. Even when you hew strictly to the facts in those situations, the nuance comes out as a painful parsing. You feel like Bill Clinton, clinging to the definition of “is’’ as your last line of defense.

Julius Caesar

Take it from those of us who’ve been on the front line of that culture war: Old media won. While TBD the Product may survive for a while, TBD the Culture is as dead as Julius Caesar.

Mating Godzilla and Mothra

A decade ago, when I was about the business of trying to integrate print and television newsrooms, I kept saying that the effort was a lot like trying to get Godzilla and Mothra to mate. These two beasts just weren’t destined to come together and form a common culture. The best you could hope for was cooperation.

An immune system

I think we can claim some very limited success at shifting the culture in those hybrid print/television/online newsrooms in Sarasota and Tampa. But the truth is that every time we started to push the organization around the next turn, those powerful legacy media cultures fought back. Triggered like an immune system, the impulse to timidity would kick in. And usually, we’d actually lose a little ground in the process.

Fragile shoots

So the green shoots get stepped on and ground out. And the leadership keeps clinging to models that creak and groan and show every sign of giving out.

iPhone vs Android the way normals see it

Android’s conscientious users are the same people who choose to run Linux on their desktops, said Dan Benjamin in a discussion with John Gruber on the latest episode of The Talk Show.

Now, this is nothing more than total annecdotal evidence that doesn’t prove anything, but this I found it interesting: A discussion on a normal, non-techy friend’s Facebook wall asking “iPhone or Droid. Which way does this current BlackBerry girl go?” (I’ve removed names and some off-topic responses.)

  • DROID
  • I am currently a bb girl too, but when I’m not I’ll be a driod!
  • Droid.
  • iPhone, baby!
  • Love my iPhone, but my ATT service is terrible when I go to IA…so how’s Verizon in your neck of the woods?
  • Droid all the way.
  • Apple blocks Porn in their App store, that should be enough to tell you to stay away.
  • Ummm not that I’d download porn from a App Market, but it’s the point that they block it as if they think they known what people should and shouldn’t have access to.
  • Droid. It is what i upgraded too and I HEART IT! HEART IT!
  • Love my iphone.
  • Droid.
  • Good poll…I was pondering the same thing this week. I’ve been begging for an iphone, but now I think I will wait until this summer to make the switch. I heard there will be a new version of the iphone for Verizon out then and hopefully the bugs will be worked out of the system.
  • Work with people that have both. Even the ones with the iphone wish they had a Droid. I got one too. Love it! Beats the hell out of the blackberry I had.

So 12 answers, only of which are three pro-iPhone. It’s a glimps into the way normals think about Android (which they don’t think of as “Android” but, rather, as Verizon’s “Droid” branding of Android). Also interesting was the comment a non-geek made away from keyboard about being unable to figure out his s0n’s “iTouch,” the term for an iPod Touch that instantly labels the user as a non-geek, while at the same time having no trouble navigating and using his own “Droid” phone.

Why you should use Twitter’s built-in retweet feature

Yesterday, Shoq offered two reasons you shouldn’t use Twitter’s built-in or “native” retweet feature. Me, I much prefer the new-style native retweet function, and I tell you why later. But, first, I think Shoq and others are wrong for preferring the old-style retweet.

First, Shoq argues that if everyone uses native retweets, we’ll all miss important things.

Repetitive tweets tell you a story mattered to a lot of your followers. You might ignore the first few retweets you see, but when the 3rd, 4th or 5th come in, you’re going to notice, and may well be glad that you did.

This is true if all people are sharing is the original tweet and not engaging in any sort of conversation or adding their own thoughts. If a story is important, people will be adding their thoughts and sharing other links to important parts of the story.

Now, this might seem to reinforce Shoq’s second reason against using native retweets:

Users can’t add their own comments to the built-in retweets

This is true. You can’t add a comment to the original tweet with the new-style retweet. But with only 140 characters it’s hard to do that with the old-style retweet without completely mangling the original tweet anyway. If I want to reshare a link and add my own comment, rather than butchering the original poster’s words I prefer write my own post and credit with a “via @username” at the end.

Native retweets give my followers control over seeing what they’re retweeting since I can turn off native retweets on an per-user bases. I can’t do that with old-style retweets. Native retweets keep 15 instances of the same post out of my timeline. Native retweets shares original tweets without the need to mangle “to,” “your” and “for” into “2,” “yr” and “4.”

Twitter’s native retweets are certainly imperfect, but I find the hard-core stances against native retweeting hard to understand.

Verizon sees iPhone as not just another smartphone. Also the sun as bright.

Want more evidence that Verizon sees the iPhone as in a different class than Android? And the iPad as in a different class than any other tablet? Well, both are broken out from their class, smartphones and tablets. I’ll bet iPhones get different, agressive plan pricing than other smartphones. But that’s just a guess.

Filling the X-Files void

As a teenager, I was introduced to, and loved watching, The X-Files. Sunday appointment viewing and when it jumped to the big screen, it was one of only two movies I made a point to see opening day.

Then David Duchovny quit and the Agent Mulder disappeared and Robert Patrick joined and became the new Agent Scully and the old Agent Scully turned into the new Agent Mulder and it sucked and then The X-Files went away for good.

Then I was introduced to Fringe. It hit the same sweet spot that The X-files had.

But now that Fringe is getting closer to death, I need a replacement.

So what’s it take for a show to hit that same geeky place in my heart? I think these are the elements:

  • Suspenseful science fiction
  • Set on present day planet Earth
  • Normal people investigating some grand unknown (black oil of The X-files or the other dimension of Fringe)
  • But not too much focus on “mythology” over “monster of the week” episodes
  • Focus on a few key relationships (Mulder and Scully. Peter and Olivia. Dr. Bishop and Peter.)
  • Great dialog with deadpan humor

A couple weeks ago I put the question to fellow Fringe and X-file lover Jordan Running on Twitter:

@swirlee Random question: As a lover of “The X-files” and “Fringe,” what other shows or movies hit the same sweet spot for you?

@bergus

Nick Bergus

He came up with a couple:

@bergus Perhaps Criminal Minds (and its short-lived contemporary The Inside) and The 4400 (though flawed). Fringe’s the first to come close.

@swirlee

Jordan Running

I also asked on Aardvark and got a few suggestions:

  • The Lost Room
  • Lost
  • Carnivale
  • Surface
  • Primeval
  • The Adventures of Sarah Jane
  • The Middleman

And here’s my thought: Torchwood. Let’s see if it hits my necessary elements:

  • Suspenseful science fiction ✔
  • Set on present day planet Earth ✔
  • Normal people investigating some grand unknown ✔ except Captain Jack Harkness
  • But not too much focus on “mythology” over “monster of the week” episodes ✔
  • Focus on a few key relationships ✔ only a few more characters
  • Great dialog with deadpan humor ✔

Am I missing some important elements? Are there other heirs to The X-Files throne?

UPDATE:

Another suggestion

Another flap about which I don’t care

These three tweets from Jay Rosen sum up the whole Keith Olbermann thing and why I don’t really care about it.

MSNBC suspends Olbermann indefinitely for donating $ to Democratic candidates http://jr.ly/5qn7 NBC rules clearly say you cannot do that.

@jayrosen_nyu

Jay Rosen

As many have told me, NBC rules say don’t donate to candidates without getting approval from your boss. Olbermann did not do that. Ergo…

@jayrosen_nyu

Jay Rosen

Whether NBC should have these rules, whether Keith’s suspension makes sense, whether they know what they are doing: all are open to doubt.

@jayrosen_nyu

Jay Rosen

(Also, I really wanted to test out the new Blackbird Pie plugin.)

Metaphor: hamster wheel

The eternal squeaking wheel
Dean Starkman’s The Hamster Wheel, in the Columbia Journalism Review

Without getting into whether newspapers are worse or better than before—let’s concede they’re fabulous; that’s why everyone loves them so much—we should pause for a second and think about the implications of the do-more-with-less meme that is sweeping the news business. I call it the Hamster Wheel.

The Hamster Wheel isn’t speed; it’s motion for motion’s sake. The Hamster Wheel is volume without thought. It is news panic, a lack of discipline, an inability to say no. It is copy produced to meet arbitrary productivity metrics (Bloomberg!). It is “Sheriff plans no car purchases in 2011,” (Kokomo Tribune, 7/5/10). It is “Ben Marter’s Home-Cooked Weekend,” (Politico, 6/28/10): “Saturday morning, he took some of the leftover broccoli, onions, and mushrooms, added jalapenos, and made omeletes for a zingy breakfast.” Ben Marter is communications director for a congresswoman. It’s live-blogging the opening ceremonies, matching stories that don’t matter, and fifty-five seconds of video of a movie theater screen being built: “Wallingford cinema adding 3 screens (video),” (New Haven Register, 6/1/10). But it’s more than just mindless volume. It’s a recalibration of the news calculus. Of the factors that affect the reporting of news, an underappreciated one is the risk/reward calculation that all professional reporters make when confronted with a story idea: How much time versus how much impact? This informal vetting system is surprisingly ruthless and ultimately efficient for one and all. The more time invested, the bigger the risk, but also the greater potential glory for the reporter, and the greater value to the public (can’t forget them!). Do you fly to Chicago to talk to that guy about that thing? Do you read that bankruptcy examiner’s report? Or do you do three things that are easier?