Nick Bergus Thoughts on what media do, and can do better, and other things

Remember how The New Yorker is on Tumblr? Tumblr is diverse. Some blogs cover politics. Some collect examples of cutting edge Web design. Some blogs have a personal vibe. Some post for lulz. But the ones that work, at least to my mind, remember that Tumblr is a social platform and have an authentic voice. [...]

Today, The New Yorker said on Twitter: We are now on @tumblr! Follow us: http://newyorker.tumblr.com/ But the magazine has 199 pages of Tumblr posts and its first post is dated Dec. 1, 2009. So really they meant We are now going to try to pay attention to our @tumblr! Follow us: http://newyorker.tumblr.com/ or We remembered [...]